Tech City & Tiendeo

Tech City is a members only association open to all those based in Barcelona working in a digital and tech based business.

When we visited Tech City Pier 01 not only were we able to view this very innovative building itself, but we were also able to listen to two great minds who are currently working in the co-op and working in companies that are focused on technology and innovation.

The last speaker we listened to was from a company called Tiendeo. Tiendeo is a website and app for geological online catalogs and offers. They specialize in their platform for helping consumers find the best prices and information from their favorite stores in the palms of their hands. The manager we listened to was especially interesting in how he had a background in marketing and even entrepreneurship and now leads the sales and marketing teams. Although he told us Tiendeo is not a company overflowing in profits yet, they are smart with their money in how they have allocated work to freelancers and have implemented the use of robo-technologies to allow them to follow the movements and some of the daily activities of their app users. I found it interesting how well this app was doing in Spain, but can understand why they haven't reached out to a market such as the US as of yet. While there is always room for new apps in the US, an app such as Tiendeo would probably not have the same profitability as it does in the EU due to culture differences and a wider variety and availability of similar apps in the US.